3rd Party Research: The Impact of Lines on Conversion and C-Store Shopper Experience
See why 64% of c-store shoppers abandon purchases due to long lines. Get the 2025 Shopper Report to learn how fast AI checkout boosts retention.
About this report
Learn about what matters to convenience store shoppers when it comes to their in-store experience based on our 2025 survey about the impacts of line length, technology, and checkout speed on revenue and retention. The audience panel is a representative sample of 2,500 shoppers over the age of 18 from across the United States who shop at convenience stores.
Sample findings
73%
73% of c-store shoppers are more likely to return to a store when the check experience is fast & easy.
64%
64% of c-store shoppers will leave without making a purchase if there is a long line.
85%
85% of c-store shoppers prefer check out with Mashgin
Download the full report
[VERIFIED RESULTS]
AI is cool. Real value is cooler.
Businesses like yours are increasing revenue, decreasing costs, and drastically improving customer experience with Mashgin.
3X
Faster checkout
"Using Mashgin makes a better work environment too for our cashiers. They're able to stock the shelves during the day when they couldn't before. It used to be: stock in the morning, and if your shelf gets empty throughout the day, it's too crowded in there to get in and refill it."
Jay Smith
Director of Operations | Chartwells
20%
More sales
"I have a deep love for Mashgin and what it has done for our business."
Barbara Goersch
General Manager for Aramark | John Deere
40%
More revenue
“With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”
Christian Andersen
Senior Manager Food and Beverage | Palisades Tahoe
18%
More sales
“Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”
Mario Martinez
Resident District Manager | Spartan Eats
110%
Increase in sales
"At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."
Peter Nyamora
VP of Ancillary Services | St. Joseph's Hospital
125%
More revenue
"We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "
Chris Reynolds
District Manager at UT Austin | Sodexo
400%
More revenue
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
Angela Leu
VP, F&B Finance & Business Insights | Honda Center
4x
Faster transactions
"We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."
Christian Lau
Chief Technology Officer | LA Football Club
18 sec
Avg. transaction times
"The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."
Sal Jamal
President | Chestnut Petroleum Distributors